Why do you get out of bed in the morning?

Over the break I finished reading Simon Sinek’s "Start with Why", and it got me thinking about my own purpose. I spent the afternoon of this first day of 2025 walking the foothills and asking myself: Why do I do what I do?

For me, my "WHY" is this:

"To guide mission-driven leaders and organizations to unlock their full potential, so they can create meaningful and lasting impact."

It’s a grounding thought one that hopefully shapes not only my work but also the way I approach life.

So, as we begin this new year, I’d love to know: What’s your WHY? What inspires you, drives you, and gives meaning to the work you do?

Let’s start 2025 with purpose. Share your Why in the comments, I’d love to hear what drives you!