Why Clear Intent Matters More Than Clear Words
- Jason Burnett

- Nov 12
- 1 min read
Most communication problems are not about clarity of message but clarity of intent.
Before every conversation, ask yourself: What is my intent?
Am I trying to clarify? Collaborate? Critique? Celebrate?
When people don’t know why you’re communicating, they will assume the worst.
Clear intent builds trust and invites openness.
The best leaders communicate not to be understood, but to understand—and to help others grow through the conversation.



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