It’s easy to convince yourself that being “nice” is being kind.
- Jason Burnett

- Jun 24
- 1 min read
But when leaders avoid hard conversations, skip the feedback, or tiptoe around dysfunction, it’s not kindness, it’s comfort.
Avoiding challenges feels supportive… until it isn’t. Because without challenge, clarity fades. Expectations drop. Performance stalls.
The challenge is how people grow. It’s how trust deepens. And it’s how you build a culture that doesn’t settle.
If you care about someone, you owe them the truth. Delivered with respect. Backed by your belief in their potential.
You don’t have to choose between care and challenge. Real leaders bring both.




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