Culture doesn’t erode from one big mistake

It drifts — slowly, silently — every time communication breaks down.

One unclear message. One unmet expectation. One silence when something should have been said.

Before long, assumptions pile up. Resentments grow. And the culture you thought you had becomes something else entirely. 

If your team doesn't have a shared language, they’ll default to whatever’s loudest or safest in the moment.

That’s why leaders must be relentless about clarity.

Not just clear goals. But clear feedback. Clear norms. Clear intent.

Communication shapes culture. And you’re always modeling it, whether you mean to or not.

Speak with clarity. Repeat what matters. Create a culture where people know how to talk, and how to trust.